The bill is aimed at giving news and broadcast organisations more clout after years of criticism that big tech companies use their content to attract traffic and ad revenue without fairly compensating the publishers, many of which struggle financially.
The bill, led by Democrat Amy Klobuchar, attracted some Republican support, with Senators John Kennedy and Lindsey Graham sponsoring it. Other Democrats, like Senator Alex Padilla, expressed reservations about it.
The bill hit a speed bump earlier this month when Senator Ted Cruz won backing for a plan to include provisions to address what he considers the platforms stifling conservative voices.
On Thursday Klobuchar won support for an amendment that specified that prices for use of content was the issue.
“The goal of the bill is to allow local news organisations to get compensation when major titans, monopolies like Facebook and Google, access their content,” she said at a committee session to vote on the bill.
Unlike other bills aimed at reining in big tech, some progressive groups oppose this measure, including Public Knowledge, on the grounds that it favors big broadcasters like News Corp, Sinclair, and Comcast/NBCU.
© Thomson Reuters 2022