App Tracking Transparency feature in iOS 14.5 allows users to decide which apps have the permission to track their data. Meta reportedly said that this has cost the company $10 billion (roughly Rs. 80,000 crore) a year. The blog notes that in order to be safe from the tracking, users can copy and open the link in their preferred browsers. Apple’s web browser Safari blocks third-party cookies by default, Google Chrome will soon start phasing out third-party cookies, and Firefox’s recently-announced Total Cookie Protection will prevent any cross-page tracking.
Krause says he has reverted to Meta asking more details on the same. He, however, points that all of this (injecting code and respecting user’s ATT choice) “wouldn’t be necessary if Instagram were to open the phone’s default browser, instead of building & using the custom in-app browser.”