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Currently, the DOJ’s lawyers are questioning publishers, hoping to gain additional details for the complaint, according to those familiar with the situation.
The DOJ could sue Google as soon as next month, notes Bloomberg. It’s unknown whether prosecutors will file the case in federal court or in New York, where state attorneys general have their own antitrust case related to Google’s ad business.
“Our advertising technologies help websites and apps fund their content, and enable small businesses to reach customers around the world,” Google spokesperson Peter Schottenfels told Bloomberg. “The enormous competition in online advertising has made online ads more relevant, reduced ad tech fees, and expanded options for publishers and advertisers.”