The International Securities analyst Ming-Chi Kuo posted a tweet on Friday informing a new cheap Apple TV model is coming soon.
According to Kuo, the cupertino-based tech giant wants to beat its competitors. He believes that Apple’s this strategy will pay off.
New Apple TV Box Might Come Later This Year
Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022
Apple TV 4K is priced at $179 for 32GB storage and $199 for 64GB. It was launched last year in April and is one of the most powerful streaming players in the market.
The same support is available in Nvidia’s Shield lineup. Except that no set-top box has the same functions for home theater standards and formats.
The Apple TV HD comes with 32GB storage for $149. It shares the crackerjack EDID handling but lacks other things that make users buy the 4K model. This model only supports up to 1080p.
However, Roku and Amazon each have cheap set-top boxes starting at under $50. Also, they have mostly similar capabilities to Apple TV HD, which is $149.
Until its launched or more details are confirmed by Apple, we can’t really say anything.