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According to the father, Jerry Marion, his 18-year-old daughter became hooked to a freemium App Store title called “Township,” and began buying its in-game items via the built-in In-App Purchase options. The game is free to download and play but heavily encourages players to spend money on in-game items.
The globalnews.ca article quoted the father as saying that the daughter “was confused about what she was buying and the fact that she was using real money.” For Marion, those spending sprees reached as high as $250 a day, for a total of $4986.
Acknowledging that his daughter was dealing with social anxiety and feelings of isolation, which led to her buying these items, he reached out to Apple to ask for a refund twice. Both attempts were denied.
Only after Marion reached out to globalnews.ca that Apple relented and refunded him in full. He also reached out to “Township” developer Playrix but received no response.
The incident has given Marion insight into the addiction many In-App Purchase buyers struggle with. He now advocates for joint responsibility for parents and corporations to protect children from these purchases.
“[Parents] have to be more conscious of where we’re setting up the ability to spend money,” Marion told globalnews.ca, “I think she really understands now that as you go through these addictive cycles, you have to find ways to get out of them.”
University of Calgary professor Tom Keenan agrees. “The algorithms are very powerful, so just about everyone falls for them at one point.” Keenan further suggested that the business model of the freemium apps is to entice people to spend money and recommends parents and guardians to set up Parental Controls on their children’s devices.
The incident follows a number of high-profile cases where children were enticed into spending large amounts of money on In-App Purchases. Back in December of 2020, a child spent $16,000 on the iPad title “Sonic Forces.” More recently in June 2021, the child of a doctor spent $1800 on “Dragons: Rise of Berk,” another freemium title.