Five Below's 'Talking About Count' on Facebook hits all-time high ahead of earnings


Discount everything retailer Five Below ($NASDAQ:FIVE) has its third-quarter earnings call on Wednesday, December 4. The Zacks Consensus Estimate is set at $0.17, according to analysts’ expectations, but the more interesting thing to note about the company is how Facebook reacted to its Black Friday deals and specials, which contributed to a rising tide liftings its other social media platforms.

Organic chatter about Five Below blew up on Black Friday, and checking the company’s Facebook page shows they weren’t doing any real heavy lifting to get that spike in traffic. The last time there was anything near this explosion of discussion was when it was announced in April of 2017 Five Below stores would open in California for the first time, in LA. Five Below’s likes, talking about count, and ‘Were Here’ counts are collectively at all-time highs as well (not shown here).

The same goes for the Twitter and Instagram followings. Both of those accounts are much more active than the Facebook page, and the increase in followers for both Instagram and Twitter is more of a gradual incline than a huge spike. 

The most recent Facebook post was about crossing the 900 store threshold. You can see a timeline of the stores popping up across the country above, including the west coast, which we referenced above.

And finally, you can see the stock price and the number of employees on LinkedIn here. Before the earnings call, it seems as though Five Below is in a great position to continue the long streak of beating analysts’ expectations.

About the Data: 

Thinknum tracks companies using the information they post online – jobs, social and web traffic, product sales and app ratings – and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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