“Importantly, we know that the product will likely function differently in markets around the world because of user preferences and regulatory constraints,” Facebook told ET when asked about a potential India launch of the product.
Facebook has tied up with 200 media outlets to launch a dedicated news tab on its platform that will highlight the most important national stories of the day in the US.
People familiar with the developments said publishers have to register on a link available on the website. “We are told when publishers register saying they want to be a part of it then Facebook examines their applications and does individual conversations,” said a person familiar with the developments while another added: “They have received so much negative coverage lately. They need to make the right noises and also to give publishers a piece of the pie as they are making money out of their content.”
Over an earnings call on Wednesday, CEO Mark Zuckerberg said he is excited about building the dedicated product for high quality news and having business partnerships with news publishers and that as internet has disrupted the business model for journalism, Facebook will help publishers earn and stay afloat in the competitive news era. Since the launch on Friday, Facebook has already faced flak on its decision to include Breitbart, a far right website known for spreading misinformation as its partner.
Facebook said Facebook News will feature a wide range of content across four categories of publishers including general, topical, diverse and local news and publishers need to abide by Facebook’s publisher guidelines which include a range of integrity signals in determining product eligibility, including misinformation — as identified based on third party fact checkers, community standards violations on matters like hate speech, clickbait, engagement bait and others.
Facebook said publishers need to be in its News Page Index, which it developed in collaboration with the industry to identify news content.
“At the beginning of the year, we surveyed over 100,000 people on Facebook in the US about what topics they were most interested in and found that we were under-serving many topics people wanted most in their news feeds, especially around categories like entertainment, health, business and sports. We took this into consideration as we identified publishers across those four categories,” Campbell Brown, VP, global news partnerships and Mona Sarantakos, product manager, news at Facebook wrote in a post on October 25.