The Mercer County Convention and Visitors Bureau is encouraging you to take your brand seriously on social media, particularly Facebook, because one post could be the key to helping your business succeed.
Jamie Null, Executive Director for the Mercer County CVB hosted the ‘Do’s and Don’ts of Facebook,’ teaching business owners and aspiring entrepreneurs techniques to attract potential customers to their social media page.
Statistics provided by the Mercer County CVB:
- There are 2.41 billion monthly users on Facebook. Fifty-nine billion users log in daily.
- Seventy-six percent of users (out of 100) are female, 66 of users (out of 100) are male.
- There are 80 million local business pages on Facebook. There is more competition, so that failure to engage an audience, can cost dollars.
- Thirty-nine percent of people follow a page for discounts or special offers.
- Fifty-seven percent of consumers say that social media influences their shopping.
Bottom line, Facebook could make or break your business.
“[A business] can definitely lose money by not being efficient on Facebook,” said Null. “It’s your first impression.”
She’s advising business owners to attract more customers by effectively branding themselves on Facebook.
Some of the Business ‘Do’s’ include:
- Show your brand (appropriate photo)
- Fill out the company information to drive traffic to your page, such as a website link, company start date, email, and the ‘our story’ section to explain what your business does.
- Respond to comments (positive and negative) within 24 hours
- Post regularly on Facebook
- Attach a photo or video to your posts
- Utilize Facebook Live
Some of the Business ‘Don’ts’ include:
- Don’t create out of context posts
- Don’t right a novel for a post
- Don’t focus on Facebook likes for true engagement numbers- look at comments and messages
- Don’t beg for likes
- Don’t have multiple people running your Facebook page (too many voices speaking for the product)
The social media event was held at the Bluefield Arts Center in Bluefield.