Roku beats Sky TV, Virgin Media and Google to this big new feature

Sky TV, Virgin Media and Google’s Chromecast have been beaten to a big new feature by Roku.

The company behind this streaming device has announced that, from today, users will be able to access the new Apple TV app – something you won’t find on any of the platforms mentioned above.

This will allow anyone with a Roku device to go online and watch all of the content they may have already purchased from the Apple Store or rent and buy new movies and shows from the hundreds of thousands that are on offer.

And that’s not all as there’s something even bigger coming soon from the US technology firm.

Next month, Apple TV+ will launch with the service offering a swathe of exclusive shows from some of the most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abram.

Apple TV+ will cost £4.99 per month with a seven-day free trial starting November 1 and this service will also be available to view on Roku.

“With the Apple TV app coming to Roku, our customers will enjoy an even broader range of exciting entertainment, including the highly anticipated Apple TV+ service,” said Scott Rosenberg, Senior Vice President and General Manager of Platform Business, Roku.

“Roku is a valuable partner for content providers looking to reach a large and engaged audience, and we’re looking forward to bringing this new option to Roku users.”

Roku recently announced a range of new products which plug straight into your TV and offer access to content from BBC iPlayer, Hayu, Prime Video, Netflix, NOW TV, BBC Sport and more.

Prices for these devices start from £29.99 for the Roku Express which features HD streaming and easy channel shortcuts on the remote control.

If you want a more premium experience then there’s also the £39.99 Roku Premier.

This streaming stick offers the ability to watch shows in full 4K Ultra HD or 4K HDR.

It is worth noting that Apple has confirmed that the TV app is also available on select Samsung smart TVs, and will come to Amazon Fire TV, LG, Sony and VIZIO platforms in the future.

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