‘AdCon’: Amazon’s growing advertising business hosted its own conference last week, with 400 people attending the Seattle event called “AdCon 2019,” CNBC reports.
Open for business: OpenAP, the audience-targeting platform backed by Fox, Viacom and NBCUniversal, “has launched an open marketplace that offers advertisers premium video inventory across what it characterized as the ‘largest collection of digital and linear television programming,”https://adage.com/” Anthony Crupi writes in Ad Age.
Moving on: Denise Karkos, chief marketing officer at brokerage TD Ameritrade, has accepted a position as chief marketing officer at SiriusXM. Read more by Ad Age’s Adrianne Pasquarelli.
Toy story: On one hand this makes sense, and on another it’s pretty confusing. As Toys ‘R’ Us makes a comeback in the U.S., customers shopping on its new web site will get rerouted to Target.com and make their purchases there, Adrianne Pasquarelli reports. She adds, “A Toys ‘R’ Us spokeswoman did not return a request for details about how the sales model will work between the two companies.”
Advice of the day: With some clients, you don’t need to sugarcoat things. When The Martin Agency was pitching for Buffalo Wild Wings’ business, it was blunt in its assessment. “They had let the brand fall apart,” Kristen Cavallo, CEO of The Martin Agency, said. Buffalo Wild Wings appreciated the honesty. “They called our baby ugly and there was something to that,” Chief Marketing Officer Seth Freeman told Ad Age. Watch his interview with Ad Age’s Jessica Wohl from last week’s Association of National Advertisers conference. And also check out Ad Age reporters’ wrap-up of the event, on “3 ways brands and agencies can work better together.”
Ad of the day: Calvin Klein was founded in 1968, and it’s celebrating its 50th anniversary. The math on that doesn’t quite add up—it’s actually 51, right?—but … whatever, we guess, because the brand has a sexy new campaign out. Justin and Hailey Bieber, A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen and others celebrities appear, as Ad Age’s Ilyse Liffreing writes. And yes, true to the brand’s legacy, some of them are in their undies.
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