Proving once more that our current timeline is the most crazy one possible, a popular Midwestern spice company is second only to President Donald Trump in spending for impeachment ads on Facebook.
According to data pulled by political ad agency Bully Pulpit Interactive, and shared via Axios, Wisconsin-based spice producer Penzeys Spices spent $92,000 on ads related to Trump’s impeachment between Sept. 29 and Oct. 5. (This was following the release of the White House memo on the whistleblower’s report.)
The other organizations on the list — which shows money spent on both pro- and anti-impeachment ads — make sense, from Democratic candidates Tom Steyer ($86,000) and Elizabeth Warren ($20,000) to Trump backers like the National Republican Senatorial Committee ($46,000) and Sen. Mitch McConnell ($40,000).
But a spice company?
Indeed, the Resistance is coated in fresh paprika and garlic salt.
Penzeys Spices CEO Bill Penzey is a staunch Trump opponent who has used the company’s customer email list to rail against Trump. He even posted an open letter to other CEOs on his Facebook page in December 2016 that claimed business boomed following anti-Trump comments he made.
Using Facebook to oppose Trump is nothing new for Penzeys, though. Before the recent impeachment inquiry hit critical mass, the company’s Facebook page often tied Trump controversies into other product ads. And, in the period from May 2018 through August 2019, Penzeys Spices spent a little over $2 million on anti-Trump Facebook ads.
And the anti-Trump posts continue. A post made on Oct. 3, 2019 celebrated the impeachment inquiry and revealed that, “Penzeys recently got the trademark for ‘Season Liberally.’ As trademarks go it’s probably a pretty valuable one.”
Mashable reached out to both Bill Penzey and Penzeys Spices for additional comment, but the company’s Facebook posts speak for themselves.
The race is now on to see which 2020 Democratic candidate can secure the coveted support of the “largest independent spice retailer in the U.S.” Good luck, everyone.