TikTok, the extremely popular Chinese video-making app, will now have to compete against Facebook. The Mark Zuckerberg-owned social networking platform is allowing its users in India to add music to their Stories.
Facebook’s popularity may be waning amid security concerns and privacy issues, but Instagram — also owned by Facebook — is still the most widely-used image sharing social network.
Both Facebook and Instagram will now allow users to share “Stories” — posts that only last 24 hours — with music. They can also customize how they want to add music to their stories in different ways. These include users either lip-syncing to their favorite songs using “Lip Sync Live” or showing off their voices through “Lyrics on Instagram”.
TikTok’s main draw for users has always been its 15-second videos to which they could add music to — something that was never an option on Facebook Stories until now.
And TikTok is not the only app threatened by this new feature. Even Smule, the karaoke app that allows you to sing along to a selection of pop hits, is going to have more competition with “Lyrics on Instagram”.
Smule has 52 million monthly active users globally. TikTok, on the other hand, has 120 million monthly active users — three times Smule’s users — in India alone.
But Facebook’s massive reach tops everybody, with 270 million users in India, the country with the highest number of users in the world.
Facebook has cemented partnerships with Indian music labels like T-Series Music, Zee Music Company, and Yash Raj Films. This allows it to feature songs on its platform without having any licensing issues.