Most people struggle when deciding what types of content to create. I’m not talking about the format type, such as blog posts, videos or infographics. You choose your format based on the type of content your target market prefers to consume.
I’m talking about the topics to create content around.
To determine what topics to pursue, start with thinking about the content and topics your target market would be most interested in. Your LinkedIn content strategy should begin with approximately ten pieces of pillar content.
Pillar content is a series of evergreen posts that display your knowledge and, most importantly, address a top of mind problem of your prospects. This foundational content will be of great value to your prospects and clients and become a resource for them. Pillar posts can also greatly aid your SEO efforts.
Sounds like a lot of work, doesn’t it?
It doesn’t have to be. The hardest part of a LinkedIn content strategy is often deciding what that content should be.
I’ll make this super easy for you. Here’s how you can come up with ten pieces of content your target market will be hungry to consume.
Write down the top ten frequently asked questions your leads, prospects and clients ask you before buying what you offer. Each one of those questions is a piece of content, whether you make it into an article, video or some other form of content.
Let me give you an example. I always get asked which is more important, a LinkedIn company page or personal profile.
To answer this question, I created a blog post called “LinkedIn Company Page vs. Personal Profile: Which Is Better?”
A repeatedly asked question is the exact topic you need to create content around. If you keep this in mind, you will never have any doubt about how to write LinkedIn posts your network will read!