Facebook is bringing on human editors to help sort and curate news in a new mobile feature, the NYT reported. Consider it an endorsement of the Morning Brew method, where our curatorial craft is algorithm-free.
The feature: FB is onboarding human editors to help select stories in News Tab, its return to news content after an earlier curation feature was axed back in June 2018. Like most social media features, algorithims will handle much of the sorting, ranking, and distribution to create a personalized experience.
But FB is planning to bring on journalism vets to handpick highlighted stories. Humans and machines working in tandem could help Facebook as it tries to bury viral gimmicks and debunk stories that have spread across the platform like wildfire. Apple and LinkedIn are also using human squads for their editorial offerings.
Why it’s important: Last year, roughly two-thirds of American adults said they at least occasionally get news from social media. But a majority also indicated they’re skeptics of this news.
+ While we’re here: BuzzFeed is rolling out MoodFeed, which serves content based on YourMood.