You can start building relationships with your new connections in many ways – just not the way so many other people promote these days. And that is to send your LinkedIn contacts a Happy Birthday message on their birthday or to say Congratulations on their work anniversary.
I’m not suggesting sending good wishes to people is bad or wrong. But if you rely on this tactic to build relationships with your prospects, you run into a problem.
Consider this: you send such messages on the same day when potentially dozens or maybe even hundreds of other people do it too.
Do you think your message will be noticed by the recipient when they receive 300 more just like yours? Of course, they won’t! You need to focus on the actions that will help you stand out.
If you have a network of 2,500, 5,000 or even 10,000 people, the key is to focus on the specific people (ideally your perfect prospects) with whom you want to establish relationships.
I suggest choosing a targeted list of 10, 50 or 100 prospects (depending on how much time you have) with whom you really want to engage.
A couple of times a week, look at what they share on LinkedIn.
Instead of just clicking like, you can now add different reactions, such as celebrate, love, insightful and curious. These stand out more since fewer people use them. Instead of a regular “someone liked your post” notification, the recipient will see “[YOUR NAME] loved your post.” Better yet, they will see the light bulb or heart associated with your reaction, making it memorable.
Next, engage with your prospects’ posts by leaving comments when appropriate.
If your LinkedIn contacts publish something great, in addition to leaving them a public comment, send them a thoughtful follow-up note saying, “I really liked/appreciated that post you did on [TOPIC].” This note might start a dialogue with your lead, strengthening your relationship with them.
Another effective engagement strategy is to pay attention to the content your LinkedIn contacts are engaging with and commenting on.
To see what they’re commenting on, go to their Articles & activities section, and click on All activity. It’ll give you important insights into what type of content they’re interested in.