Ten deepens ties with Facebook

Network Ten has embedded itself further into Facebook, with a new deal to create exclusive content for the platform.

The deal builds on the recent tie-up Facebook secured with broadcasters for its Facebook Watch. As part of the deal made last week, Ten is now extending its Ten News First TV bulletins to the social media’s video-on-demand platform.

In the latest deal, Ten will now create original content series for Facebook Watch for shows such as The Bachelor Australia, The Bachelorette Australia, Bachelor In Paradise, The Living Room, I’m A Celebrity…Get Me Out Of Here!, The Loop and more.

The broadcaster has already started producing content, which include The Bachelor Australia’s Bachelor Unpacked, The Living Room’s The Living Room Extra and The Loop’s Unlooped.

“Our aim is to bring exclusive content – including behind-the-scenes footage, recaps, interviews and much more – to Facebook audiences, leveraging the great content and talent we have on 10,” Beverley McGarvey, Network Ten’s chief content officer, says.

“The new content will complement and amplify our broadcast platforms and our rapidly-growing digital platforms including 10 Play and 10 Daily.”

Previously, Ten has created exclusive content for Facebook for shows including Dancing With The Stars companion series The Dance Beat and the I’m A Celebrity…Get Me Out Of Here! extension show Edge Of The Jungle.

“10’s episodic highlights allows fans on Facebook to catch up on those watercooler moments from their favourite TV shows as well those who want something deeper, to connect to longer and exclusive companion content.” William Easton, Facebook AUNZ managing director, says.

Network Ten’s head of social content Kirsty Wilson says Facebook remains a “core social platform” where TV content is discovered, consumed and shared.

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