Facebook offers media outlets millions to license content, WSJ reports


The move was first reported by the Wall Street Journal, which said Facebook (FB) representatives told media outlets that it would pay up to $3 million annually for the right to license stories, headlines and article previews.

A Facebook spokesperson confirmed to CNN Business that the company plans to launch the new tab in Facebook this fall, but wouldn’t comment on the Journal’s reporting about offers to media outlets.

Outlets approached by Facebook (FB) included Disney (DIS)-owned ABC News, The Washington Post, Bloomberg and Dow Jones, according to the Journal. ABC News did not immediately respond to a request for comment. Dow Jones, Bloomberg and The Washington Post declined to comment. The New York Times (NYT) reported that it had been approached as well, and a person familiar with the matter told CNN Business that BuzzFeed was also talking with Facebook about the proposal. (CNN has also been in talks with Facebook, a person familiar with the discussion said. A CNN spokesperson declined to comment.)

Facebook has gobbled up a large share of the advertising dollars that previously went to newspapers and online news outlets. Facebook and Google have been the two dominant forces in digital advertising for years, and now Amazon is quickly ramping up its own advertising business, putting further strain on smaller competitors.

The Journal’s report said the licensing deals would be for three years. It’s unclear if any media outlets have signed on.

— CNN Business’ Oliver Darcy contributed reporting.



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