CBS and Viacom are back together and Facebook is curating brands for Kohl's: Wednesday Wake-Up Call


Just briefly:
On the move: Uber has named Google veteran Thomas Ranese as VP of global marketing, writes Ad Age’s E.J. Schultz. Ranese, who will report to Jill Hazelbaker, senior VP of marketing and public affairs, held various marketing roles at Google, including overseeing its brand studio.

“Simple good”: RXBar is dropping its IceT campaign and shifting its “No B.S,” tagline to a new message, “simple good,” writes Ad Age’s Jessica Wohl. The move comes as the Kellogg-owned protein bar brand wants to focus more on the ingredients it uses. 

Data misuse: Facebook has sent a cease-and-desist letter to Who’s In Town, an Instagram app that lets users track their friends’ locations, reports Business Insider, as part of its ongoing efforts to clamp down on companies that flout its data privacy rules. However, the developer of the app, Erick Barto, claims he built it specifically to highlight how data can be misused.

“Less clunky”: Snapchat has unveiled its third generation Spectacles, and is looking for a social media manager to market them, reports Ad Age’s Garett Sloane. The new glasses, which will cost $380 a pair, are “slightly less clunky,” says Sloane, and have higher-definition cameras that make videos appear more 3D.

Campaign of the Day: Amazon is giving fans of its Prime Video show “The Marvelous Mrs. Maisel” the chance to go back in time to 1959, when the show is set—not in the Marty McFly sense, but in terms of prices. As Ad Age’s Ilyse Liffreing writes, on “Maisel Day,” which takes place tomorrow, Aug,15, at 28 locations around Los Angeles, including salons, restaurants, delis and hotels, will offer their services at the prices they went for in the 1950s. Those include a one-night stay for $40 at the Hollywood Roosevelt hotel, and a blowout for just $2, while Chevron Santa Monica is selling gas at just 30 cents a gallon. The campaign coincides with Emmy voting period; the show has 20 nominations.

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