5 Facebook Page Tips for Event Planners and Conference Organisers


What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? I’m glad you asked 🙂

More Social Media resources for EventPlanners: https://events.laurelpapworth.com

Target Audience: EventProfs with an interest in Social Media and Facebook Page Admins

This lecture (series) is for EventProfs:

  • Work for NonProfit, Gov, Business as a marketing event coordinator or similar
  • Work for a Conference or Event Management Company organising conferences
  • Social Media Professional managing Pages for clients with events and festivals etc

Video is 11 mins long.

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Summary for Event Managers of 5 Facebook Tips for Event Professionals:

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? I’m glad you asked 🙂 More Social Media resources for EventPlanners: https://events.laurelpapworth.com In under 12 minutes we’ll talk about

  • *1 Facebook Core Audiences – how Facebook decides which Customer Avatar/Persona will see your event content and which won’t. 1:06
  • *2 Content vs Promotions. Be the Industry Magazine (not the Ad. ) Jab Jab Jab right Hook by @Garyvee across Facebook, Instagram and beyond 2:39
  • * 3 Facebook Cover Photos – changing your cover photo is like changing the cover of your magazine(hint: at least once a month and try CANVA) 2:24
  • *4 How *often* should you post on Facebook as a social media manager for events? Content Calendar tip 4:43
  • *5 Collaborating with *Key Influencers* for the Event and *Hashtags* for the Event Industry. Includes a list of Hashtag tools that event managers and conference organisers can use. 6:42
  • *PLUS: Summary 9:24 and OUTTAKES for giggles? 11:25
  • Bonus: list of social media scheduling tools as well as the list of hashtag tools.





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