The internet has so many platforms that can sometimes lead you to into confusion on what to use. Of course, there are some advantages and disadvantages to each platform so we are going to talk about you as an entrepreneur on how to utilize the best platform on the internet.
If you are starting your business and you are planning to get into Digital Marketing, you may ask yourself, is it much easier than it was 10 to 15 years ago? and why do you ask this? because as an entrepreneur, you are your own media company. Doesn’t matter what business you are in, you need to think like a media in this generation. You need to produce content for your brand, whatever it may be, a pet shop, a hardware store. In today’s modern culture, you need to show the types of promotion of your business. There is so much content that you could produce as a publisher for your brand. We are going to talk about how to use these platforms and we are going to compare some of them to what it was 10 years ago. So let us start and take on these platforms one by one.
First is Youtube, it replaced TV. Studies show that the number of viewers watching TV compared to 5 years ago has decreased drastically. The generation that’s coming now is really just on smartphones or computer watching Youtube, subscribing to shows to people that they’re entertained by now you as a business owner could brand yourself on Youtube for free. You can subscribe to something you’re interested in their information. You can subscribe to people that are into entertainment, comedy and even movies are being shown in there but besides that, it is really information for your brand like how to decorate your living room or how to create and build a website for your company. Dentist and chiropractors are even vlogging now about what goes on behind in their clinic and how they are doing their expertise. They invite these real vloggers and let them try their procedures and show them before and after results, which could lead to actual testimonials and their followers will be able to receive this information and follow their recommendations.
Why Facebook is so important and what can you compare it to? one thing for sure and this is actually a pretty cool feature-the Facebook Live. The platform can really take over live TV. You can do a live broadcast, educational, news. In addition, you can promote your business through Facebook Ads, it is the most cost effective way of marketing your business. Create campaigns to increase your Facebook community. Say you create blog articles that you could post on Facebook and run a campaign for people that like that type of content. If you create a campaign, for example, your headline would say “ If you follow our page, you will get daily tips on different ways to take good care of your teeth or how to manage of having dentures and the only way you will learn is to subscribe to our page and to keep up to date. People want this type of content that is giving great information based on that targeted audience.
Instagram is a great platform with more than 1 billion users so almost all attention is on Instagram. Statistically, it’s actually one of the first apps that people usually click the most and used before Facebook. Particularly now Instagram stories have evolved were a lot of the attention was going toward Snapchat but now it slowed down and really focused back on Instagram. Instagram replaced the photo album but what you can do now is that businesses can create stories visually with text and you could grow organically by finding people that are interested in your business via hashtags, pages that they’re already following, location-where they’re checking in. You can find those people and engage with them through liking their photos, talk to them through direct message. There are a lot of options out there for you to expand your reach. Instagram is by far the most used platform that is recommended for small businesses. If your business really has to do around visual things like home decor, beauty, cosmetics, real estate or interior design then Instagram should be your number one tool. A lot of people started their businesses because of Instagram and it took off since then. Corporations and Influencers are making millions of dollars in revenue for one product just by using the platform. So again leveraging Instagram is key.
Linkedin-you should look Linkedin as your resume but it shows how your company was established especially if you’re looking for a position like employees where you want to put job listings and so forth but you also want to put your presence by posting blog articles there. LinkedIn is like the Microsoft Excel of social media. It is really an important thing to use if you are a creative professional, entrepreneur or working for a startup. The important thing about LinkedIn that people are on the platform to do business. Linkedin users are there with a mindset of doing business networking, making connections and learning about business. It can be used for four main things. It is used for an attraction that is drawing people to you. Number 2 is connection, so broadening your network of contacts like prospective business partners and clients. Next is Influencer that is demonstrating what you have to offer and what your knowledge is on how you are an expert in what you do. Lastly is Engagement, and that’s about starting real conversations with people because building relationships is where business happens.
Next blog article which leads many to ask this, why it is so important for you to have an online presence and how you can actually build your business or your personal brand through the art of blogging. There is a big misconception out there when it comes to blogging as to who it’s for and why people need it. What is so great about the blogging platform is that it doesn’t matter you’re a network marketing, affiliate marketer, a real estate agent, a small business owner or even someone that just wants to build their own personal brand. You always need to have a powerful online presence. Once you create your content, it’s going to be out there in the online world 24/7. Use your authority to your advantage, claiming your expertise on your website is one thing but demonstrating it via blogging will inspire customer confidence so whether you are an accountant offering some valuable tax season tips or gluten-free pastry chefs sharing secrets recipes that are hard to achieve. Blogging on a topic in which you are an authority will showcase your knowledge to customers making you their go-to specialist. Use a blog publishing service to get your own blog up and running in no time. Don’t be intimidated by this seemingly complicated technology. Services like WordPress, Tumblr, Blogger, and Medium makes starting your own blog quick and painless. Now they are all similar, choose a service that is most intuitive to you and follow their instructions. And finally, remember that effective blogging comes down to one thing, consistency. Be realistic how often you can post and stick to it. Whether it’s three times a week or once a month, blogging on a consistent schedule allows your audience to rely on you for solid content. If you have several great ideas keep those in your back pocket and release them over time instead of all at once and when you’re ready, remember to share your blog post in social media networks. Another thing that’s great about blog articles is it increases your SEO.
Twitter.com is a social media website with a lot of conversations going on that you can join in and get your message in front of people. The good news is it costs absolutely nothing to set up an account and begin tweeting or making status updates. You will be able to get attention and new followers by responding to existing popular conversations. If there is someone who has tens of thousands of followers making a conversation and you jump in then all of his followers are going to see you. A hashtag is something that people use to categorize what they’re talking about so if its TV and entertainment, there’s a couple of different hashtags like news so if there is someone sees something on the news, then they can write a message and then put hashtag news to let people know that it’s about news. You’ll want to choose people to reply to who have at least a thousand fans or followers of their own in order to get more eyeballs. There are all kinds of people talking about various topics on Twitter. In this way, you can leverage the followers that someone else has on Twitter to stand out and get clicks and people visiting your website or landing page. Since Twitter only gives you 140 characters, you can be able to shorten the link to your site by using Bitly.