Instagram Statistics Every Social Media Marketer Needs to Know

What started as a way to simply share photos has become a necessary tool for marketers — and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts — you most likely should be. Why? Well, these statistics speak for themselves…

  • 1 in 4 Generation Z and Millennials watch Stories of products and services they are considering buying. (Via Bit.Ai Blog)
  • 50% of businesses on Instagram have produced a Story. (Via Hootsuite)
  • 500 million people use Stories every day. (Via Hootsuite)
  • (Statistic va Sprout Social)
  • Brands are posting almost as many Stories as they are normal posts. (Via Jumper Media)
  • 21% of people plan their Instagram Stories in advance. (via The Preview App)
  • 7 out of 10 hashtags on Instagram are branded. (Via Sprout Social)

(Statistic via Sprout Social)

  • Approximately 71% of all US businesses utilize Instagram. (Via Sprout Social)
  • Posts with a location tagged receive 79% more engagement. (Via Sprout Social)
  • Instagram users engage more on weekdays over weekends. (Via Sprout Social)

(Statistic via Ad Espresso)

  • One third of the most viewed Instagram Stories are from businesses. (Via Embed Social)
  • The Instagram “like” button is hit an average of 4.2 billion times per day. (Via Ad Espresso)
  • Instagram images get an average of 23% more engagement than they do on Facebook. (Via Ad Espresso)

(Statistic via Ad Espresso)

  • Engagement rates for brands on their Instagram page is 10x higher than on their Facebook page. (Via Ad Espresso)
  • Most brands post an average of 27.9x per month on Instagram — nearly once per day. (Via Ad Espresso)
  • 60% of the top brands use the same filter for every post on Instagram. (Via Ad Espresso)

(Statistic Via Sprout Social)

  • Sponsored videos get 3 times more comments than sponsored photos on Instagram.
  • Instagram is the third-most popular social network (Facebook and YouTube take the top two spots) (Via Oberlo)
  • 61% of Instagram users are 18–34 years old. (Via Oberlo)

Originally published at on March 14, 2019.

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