Innovation distinguishes between a leader and a follower.— Steve jobs
Embracing new tools and technologies seems to be turning into a prerequisite to doing content marketing the right way. There are two keys to content marketing success — quality and scale. Most content marketers find it challenging to manage both.
60 percent of marketers publish one piece of content per day. (Source: eMarketer)
You only win when you achieve that kind of scale and at the same time manage to build an audience as well. That would only happen if your content is the best of the lot and it’s truly audience-centric.
It’s common for content marketers to feel starved of the budget as well as resources.
Thankfully, there are tools that can help you to overcome some of these overwhelming challenges.
The last few years have seen AI technology enter the content marketing space. AI tools can help you with content creation, distribution, personalization, and measurement.
Although these tools cannot match the creativity and imagination of the human brain, they provide you with tremendous opportunities to save manual effort.
Business leaders said they believe AI is going to be fundamental in the future. In fact, 72% termed it a “business advantage.” (Source: PwC)
Let’s now look at some cost-effective and user-friendly AI tools to help you step up your content marketing efforts:
Spark from Adobe is an AI-powered app that helps you with image and web page designing and video creation. You can use this tool to design your social media images. The tool interface is quite user-friendly. You can start off by choosing to create a post or a web page or a video.
It gives you access to free design templates, images, and icons. Besides that, you can upload your own assets as well.
It’s a cloud-based tool that you can use for free. You can do away with the Adobe Spark branding by upgrading to the pro plan. The pro plan will cost you around $10/month. The tool interface is quite intuitive. While using it, you know there’s a machine-brain that’s working in the background to assist you to design faster.
Although this tool is useful I feel it should have had more features such as templates for infographics and flyers etc. Besides that, it’s video creation tool is also quite basic and could include more templates and editing features.
This fascinating tool helps you to draw almost anything you fancy. Just make a rough sketch and it’ll give you a number of suggestions.
You can choose one of these and your drawing is ready. The tool gives you basic color-fill options as well.
It’s a free-to-use drawing app that’s available on the web as well as mobile devices. The tool does not allow you to download any of the images you create. You can, however, take a screenshot of your drawings and use them in your collateral. It’s a great tool to create free-to-use vector designs.
Designing a logo that represents your brand values may take days and even months. To design the right logo, you need to either hire a graphic designer or an agency and brief them about your business. They would then create a few logo design options to choose from. With AI this process may become significantly shorter. Just pop your requirements in the Designhill’s logo maker tool and hola your logo is ready to be downloaded.
The tool first asks for your brand name. Next, it lets you select some logo styles, colors, and icons.
It then churns out a variety of logo design options that are suitable for your brand.
It also shows how your logo would look on apparel, merchandise, and marketing collateral. Designhill lets you download a low-resolution logo for $20 and a high-resolution one for $65.
Magisto is another AI-powered video creation and editing tool. It provides you with a variety of editing styles, stock photos, music, and footage to assist you with professional video creation. You can upload your own assets to create a custom video as well. The tool features a semi-automatic video editing process. Once you have chosen the media (photos, videos, and music) for your video, the tool intelligently uses the best parts from it to deliver a professional video for your business.
The app is available on the web and on mobile devices. Its cost ranges from $4.99- $34.99.
Repurposing is a great way to get more out of your existing content.
Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets. (Source: LookBookHQ)
Lumen5 is yet another video creation tool. It lets you repurpose your blog posts into slideshow videos. Just paste your blog post link in the tool interface and it’ll convert your post text into video slides.
You can edit the text and images in these slides according to your requirements.
Some of the useful features of this tool include:
- Color options to align your video according to your brand colors
- Upload your brand logo to your video slides
- Connect the tool with an RSS feed to have video templates automatically created for a number of posts
- Option to copy and paste text from a document for video creation
The free version of this tool comes with the Lumen5 branding. You can get rid of it by opting for the paid plans starting at $49/month.
One of the best ways for B2C businesses to get visibility is through influencer outreach.
70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. (Source: Collective Bias)
Finding the right influencers is always a huge challenge. You need to find influencers that have real followers and credibility in your niche.
The HypeAuditor is an AI-powered Instagram auditing tool that helps you to audit any handle and measure its reach and credibility. The tool gives you 10 audit reports for $18.
Finding the best writers who understand your business and content style can be a humongous task. Scripted assists you to align this process by making it less time consuming and more accurate. You can sign up for this service and find writers that suit your editorial style and business niche.
The tool uses Artificial Intelligence to connect you with the most suitable writing talent. They charge you a flat rate for each type of content. Scripted helps you with a complete range of content writing services including content for — blog posts, website pages, and, newsletters.
Many large businesses need to create tons of content in the form of reports and articles. This content need not necessarily be creative or engaging. Wordsmith assists you in creating such content at scale. The tool uses a Natural Language Processing system to turn data into narratives. It uses a predefined template, to automatically churn out large quantities of content.
The technology has not reached a level where it can replace humans to create content such as blog posts, guest posts or video scripts etc. It’s still a useful tool to create data-driven content quite efficiently. Publications such as LA Times, The Washington Post and Associated Press are making use of tools like Wordsmith to fulfill factual content creation requirements more efficiently.
Priced at $1000/month, Wordsmith is more suited to medium-large sized businesses.
It takes a lot of time for content marketers to understand what type of content is working for their specific audience.
This tool curates content that suits audience preferences.
It drastically reduces the time taken for content research and user behavior study. Some of the features of Curata include:
- Automated content and social media calendar creation
- Integration with popular marketing automation platforms for automated content publishing
The tool helps you to curate high-quality content, distribute it, and measure the results.
Content personalization has now become the norm in most business verticals. Brands like Netflix, Spotify, and Amazon are already making use of AI-based recommender systems to run personalized product recommendations and campaign messages for their respective audiences. The technology analyzes large data sets and leverages deep learning to understand online user-behavior more accurately.
Amidst the content clutter, you’ve got to know what content will work with whom and at what time.
OneSpot is a tool that makes use of Artificial Intelligence to do the legwork for you.
It helps you to automate customized content across online channels. The tool makes use of cross-channel personalization for improved user-targeting. It makes recommendations on the most relevant content topics and editorial style. OneSpot is helpful for large organizations to get the best out of their content marketing efforts.
Over To You
Machine brains can certainly help you to accomplish a lot more in less time. AI is helping businesses of all sizes to scale up their content marketing efforts. It’s a technology that’s evolving fast. More AI tools easily afforded by small businesses will be out there very soon.
The technology helps you to do away with repetitive effort in understanding individual user preferences. It ensures that you don’t have to repeatedly analyze, test or schedule content manually — there are intelligent systems to manage everything. You don’t have to worry, even if you have five different lead types and all of them from different online channels. AI helps you automate large-scale campaign customization without human effort.
The technology assists you to create designs and repurpose content more efficiently. AI is not just a buzzword. It’s here to help you get more competitive, in today’s times and in the future.
I hope this list will help you to augment your content marketing efforts. Would love to learn about tools that have benefited your content marketing activities. Please do share your thoughts in the comments section below.