What I learned from microblogging: top tips
When talking about micro-blogging, the first platform that comes to mind is Twitter. According to a study from “Technische Universität München”, Twitter’s short and instant messages , the famous ‘tweets’, were initially thought to share personal status updates. However, there is no doubt today the social media has become a place to exchange ideas of all topics cutting all geographical distances.
Twitter was launched in 2006 with more than 20 million unique monthly visitors who can publish short messages with up to 280 characters- hence micro-blogging.
But how can a journalist best exploit this new way of communication?
Thanks to platforms such as Twitter, journalists are able to share and promote news faster, often live. With the limit of 280 characters, how can journalists best stand out in the Twitter world?
1. The do’s and don’ts of #hashtags
Hashtags are the best way of categorizing content on social media. You need to engage with your target audience, and the correct hashtags will help you do that! You need to be specific, the more specific you are, the more likely your tweet will be discoverable by your target audience.
Do not use more hashtags than words. Don’t over do it, even if it makes you gain more followers, they’ll most likely be the wrong type of followers you need.
2. Keep it short(er)
“Keep in mind that brevity, along with strategic use of photos and videos, will continue to help you stand out; there’s no need to use all 280 characters in every post,” writes digital media strategist Sree Sreenivasan.
The most effective tweets are the one that prefers quality over quantity. Your tweets need to go to the point, need to focus on what you want to convey. They need to focus on the people you want to reach: your goal is to be retweeted to start being noticed online.
Retweet, comment, reply to others tweets, ask polls, show your unique personality: to have others engage with you, you need to engage with them first.
Being able to instantly connect with others is one of the best features of Twitter. Sharing photos, videos, polls and commenting on other’s tweets, but also messaging them directly privately, are some of the best ways to keep engaging. And remember, consistency is key. So don’t forget Twitter for a few weeks just because you don’t feel like tweeting, you’ll lose followers!
For anyone who is wanting to improve their online presence, micro-blogging is definitely a great way to begin. Because of the way journalism is shifting towards this more technological society, micro-blogging is essential to be up-to-date and to give society what they are asking for.
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