There is an increasing number of businesses seeing Instagram as an important tool to promote their products or services. This blog is intended to share 4 most useful steps to manage a business Instagram account.
First step: Identify whether there is a necessity to establish a business account on Instagram
Data does indicate there is a considerable amount of users on Instagram and creating an business Instagram account may help reach potential consumers. With this regard, more businesses jump on the bandwagon and start establishing their business account.
However, they overlook an important theory— the “80/20 rule”, which suggests a business should spend 80% of efforts on 20% of customers as they are the ones who make 80% of the business revenues. What that means is a business should firstly define their target market, identify the consumer journey and understand their digital footprint. The business can then build a more solid online presence. Therefore, if the target market tends to find blogs to understand a business category, it may not worth for the business to create an Instagram account.
Whether it is necessary to create a business profile on Instagram also depends on the product/service category. If the business relates to tutoring and coaching service, it is better to establish a Facebook account to engage conversations instead of trying hard to find relevant pictures and creating feeds.
Second step: Learn from a successful Instagram fanpage
How does learning from an Instagram fan account help with business Instagram account management? Here is the reason. Fans are the ones who show a strong passion to share their love to the favorite icon with others. Because of this intense desire, they typically take the initiative to grasp the latest Instagram features and use an engaging tone of voice to “brand” their icon. As such, even general users (not anti-fans) can also feel that love from the feeds they create on Instagram. Fans also sometimes communicate with “fan codes/language,” which generates a sense of uniqueness among fans.
Similarly, when managing the business Instagram account, it is critical to let target market appreciate the enthusiasms and determinations that the business has with their product/service through the contents and with the help of new Instagram features. The business can also build their own brand tone of voice with their target market, such as find a unique nickname for their consumers.
Third step: Create a comprehensive bio
It is critical to have a comprehensive and professional brand profile under the account so as to allow potential customers to have a better understanding of the business. Some of the key information that should include in the description box can be the business name, the mission and vision, the business category as well as the website address (or other social media sites).
Fourth step: Content is EVERYTHING
I have created an Instagram fan account, and here are some of content creation tips that I would love to share and assist with the business account management on Instagram.
- Apply a unique hashtag in all feeds: This will facilitate a brand community on Instagram as it shows consumers can also use same hashtag to post contents relevant to the business and allows the brand to identify the customers and stay engagement with them. It also helps new brand switchers or new category switchers to apprehend the business.
- Take control of the frequency of the posts and the consistency of the message. It is not a bright idea to create feeds many times a day or several times per month. every videos; frequency; generate habits — certain day