Chance the Rapper
What do all these people have in common?
They are the first leaders of the next digital movement.
YouTube is T.V.
Medium is a newspaper.
Instagram is a magazine.
The transition will move from corporate media to individual brands.
Dominating Individual Brands
Chance the Rapper is producing music under his own management. Got rid of the record label.
We are going to be subscribing to individuals, rather than themes like National Geographic or ESPN. No longer a random stream of content based on viewership and ratings; people will watch the content they choose.
Individuals are content creators.
Brands will revolve around those individuals.
People will buy the brands.
How to Win
Winners at content creation understand what their niche wants. They provide value to their audiences consistently. New content on the daily. Audiences that constantly consume and share. Organic growth through the word of mouth.
The key is to provide value whether it is entertainment, business, or self-help. It will attract a certain niche audience. Logan Paul provides entertainment to middle school and high school aged children, Gary V is the face of entrepreneurs, and Alexander is your mental and physical personal trainer.
Winners at platform understand how users want to share their content. Facebook, Twitter, Medium, YouTube, and SoundCloud. Content is relatively the same across all socials, they are just slightly different in how it is presented.
Create a platform that offers a different and valuable medium for people to share content. YouTube and Instagram make it easy to discover new content. SnapChat and Facebook make content more personal and catered.
A great platform has discovery and easy consumption.
Instagram dominates SnapChat because of discovery.
YouTube dominates Periscope because of easy consumption.
Some people subscribe to fitness, gaming, or local rappers.
223.media’s goal is to capture all these niches under one management.
We launched our incubator for content creation and brands.
We are currently focusing on two communities, self-improvement and gaming/entertainment.